Pepsi's Untold Secret

        In 1992, Pepsi offered 1 million pesos to anyone who had a bottle cap with “349” printed on it. Turns out, half a million bottle caps got the winning number.

        Dubbed as the “Number Fever”, the promo was offered by Pepsi-Cola Products Philippines. On May 25, 1992, the winning numbers (i.e. 349) were finally released. Thousands claimed the prizes but Pepsi officials revealed that there was a technical glitch. In the end, the company spent more than 200 million pesos to pay up to 500, 000 disappointed claimants. The case of the infamous “Pepsi 349″ fiasco was finally closed in 2006.

Reference:

http://www.filipiknow.net/